This short module introduces ‘corporate social responsibility’ CSR and its underlying assumptions as an important element of business strategy. It considers CSR frameworks, CSR principles and codes in the wider context of brand identity and reputation management. This module is of particular relevance from stakeholder management, competitive advantage, marketing and public relations perspectives.
By the end of this module you will have gained competency in:
- Judging the value adding potential of CSR in context.
- Evaluating the link between brand identity and brand reputation.
- Integrating CSR in business strategy.
- Comparing CSR frameworks.
‘Corporate Social Responsibility’ (CSR); Human rights; Shared value; Stakeholders; Corporate Governance; Triple-bottom-line (TBL); Justifications; Three way-tension: moral, legal and business dimensions; Brand identity vs. brand reputation; Internal/External CSR verification/auditing; Certification bodies and principles: United Nations (UN) Global Compact; CSR codes;
Didactic-power point; Experiential-facilitated interactive; Electronic-module-slides/handbook;
Duration & pricing:
- Net-Duration: 3.5 to 6 hours
- Philanthropist module fee: € 80/person
- Group booking only/minimum numbers apply
- Recommended donation to a charitable organisation of your choice: € 80/person
CPD-Philanthropy is a network of distinguished Barristers and Consultant Professionals who reduce their fees to a minimum, to support you/your firm, to make a separate, distinct and voluntary donation, directly, to a charity of your choice instead.
Between 2015 and 2017, 931 professionals in conjunction with 342 unique firms/companies, registered their attendance at different CPD-Philanthropy training events and initiatives. We invite you to review more comprehensive information on participating firms/companies, nominated charities and testimonials by clicking the respective link.