Marketing and Public Relations

Please note: Additional 2017/18 course descriptors and updates are being uploaded incrementally as they become available. 

CSR and Reputation Management  (Click link for more information)

This short module introduces ‘corporate social responsibility’ CSR and its underlying assumptions as an important element of business strategy. It considers CSR frameworks, CSR principles and codes in the wider context of brand identity and reputation management. This module is of particular relevance from stakeholder management, competitive advantage, marketing and public relations perspectives.

Managing Marketing  (Click link for more information)

This short module introduces the cornerstones of managing marketing from understanding customers and marketing strategy, to customer satisfaction. It considers consumer/buyer behavioural factors, emotion, product/service positioning, managing relationships among other things. This module is of particular relevance from value creation, marketing strategy and growth perspectives.

Managing Communications and Public Relations (Click link for more information)

Currently on request only. Please contact us by clicking HERE.

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