This short module introduces ‘corporate social responsibility’ CSR and its underlying assumptions as an important element of business strategy. It considers CSR frameworks, CSR principles and codes in the wider context of brand identity and reputation management. This module is of particular relevance from stakeholder management, competitive advantage, marketing and public relations perspectives.
By the end of this module you will have gained competency in:
- Judging the value adding potential of CSR in context.
- Evaluating the link between brand identity and brand reputation.
- Integrating CSR in business strategy.
- Comparing CSR frameworks.
‘Corporate Social Responsibility’ (CSR); Human rights; Shared value; Stakeholders; Corporate Governance; Triple-bottom-line (TBL); Justifications; Three way-tension: moral, legal and business dimensions; Brand identity vs. brand reputation; Internal/External CSR verification/auditing; Certification bodies and principles: United Nations (UN) Global Compact; CSR codes;
Didactic-power point; Experiential-facilitated interactive; Electronic-module-slides/handbook;
Duration & pricing:
- Net-Duration: 3.5 to 6 hours
- Group bookings are available for this training module.
To review scheduled booking option please refer to: 2019 Legal CPD programme
CPD-Philanthropy is a network of distinguished Barristers and Consultant Professionals who reduce their fees to a minimum, to support you/your firm, to make a separate, distinct and voluntary donation, directly, to a charity of your choice instead.