This short module introduces ‘corporate social responsibility’ CSR and its underlying assumptions as an important element of business strategy. It considers CSR frameworks, CSR principles and codes in the wider context of brand identity and reputation management. This module is of particular relevance from stakeholder management, competitive advantage, marketing and public relations perspectives.
By the end of this module you will have gained competency in:
Judging the value adding potential of CSR in context.
Evaluating the link between brand identity and brand reputation.
Integrating CSR in business strategy.
Comparing CSR frameworks.
‘Corporate Social Responsibility’ (CSR); Human rights; Shared value; Stakeholders; Corporate Governance; Triple-bottom-line (TBL); Justifications; Three way-tension: moral, legal and business dimensions; Brand identity vs. brand reputation; Internal/External CSR verification/auditing; Certification bodies and principles: United Nations (UN) Global Compact; CSR codes;
CPD-Philanthropy is an independent network of distinguished Barristers/Consultant Professionals who reduce CPD rates to a minimum, to encourage you/your firm, to make a separate donation directly, to a charity of your choice instead.
Between 2015 and 2020, 2905 Professionals in conjunction with 651 firms/public bodies, registered their attendance at CPD-Philanthropy training events/activities. Since December 2015, Solicitors pledged support for 167 different charitable projects. We invite you to review more comprehensive information onparticipating firms/companies, nominated charitiesandtestimonialsby clicking the respective link.