Managing Marketing

This short module introduces the cornerstones of managing marketing from understanding customers and marketing strategy, to customer satisfaction. It considers consumer/buyer behavioural factors, emotion, product/service positioning, managing relationships among other things. This module is of particular relevance from value creation, marketing strategy and growth perspectives.

By the end of this module you will have gained competency in:

  • Predicting buying behaviour.
  • Comparing marketing strategies.
  • Developing a marketing plan.
  • Explaining internal and relationship marketing.

Module content:

Marketing mix; Marketing segmentation; Targeting decision criteria; Targeting strategy; Determinants consumer behaviour: psychological, personal, social and macro-environmental (STEEPLE); Stages buying process; Product adoption curve; Marketing research; Factors influencing organisational buyer behaviour; Emotion and customer satisfaction; Product/market mix; Product life cycle; Product/brand positioning; Marketing plan; Transactions approach vs. relationship marketing; Internal marketing;

Module process:

  • Didactic-power point; Experiential-facilitated interactive; Electronic-module-slides;

Duration & pricing:

  • Net-Duration: 3.5 to 6 hours
  • Due to the health crisis in 2020/21, CPD-Philanthropy will resume non-Legal, bespoke Training Consultancy work in 2022. 

To review current/scheduled booking options, please refer to: 2021 Legal CPD programme

CPD-Philanthropy is an independent network of distinguished Barristers/Consultant Professionals who reduce CPD rates to a minimum, to encourage you/your firm, to make a separate donation directly, to a charity of your choice instead.

Between 2015 and 2020, 2905 Solicitors in conjunction with 651 firms/public bodies, registered their attendance at CPD-Philanthropy training events/activities. Since December 2015, Solicitors pledged support for 167 different charitable projects. We invite you to review more comprehensive information on participating firms/companiesnominated charities and testimonials by clicking the respective link.