Managing Marketing

This short module introduces the cornerstones of managing marketing from understanding customers and marketing strategy, to customer satisfaction. It considers consumer/buyer behavioural factors, emotion, product/service positioning, managing relationships among other things. This module is of particular relevance from value creation, marketing strategy and growth perspectives.

By the end of this module you will have gained competency in:

  • Predicting buying behaviour.
  • Comparing marketing strategies.
  • Developing a marketing plan.
  • Explaining internal and relationship marketing.

Module content:

Marketing mix; Marketing segmentation; Targeting decision criteria; Targeting strategy; Determinants consumer behaviour: psychological, personal, social and macro-environmental (STEEPLE); Stages buying process; Product adoption curve; Marketing research; Factors influencing organisational buyer behaviour; Emotion and customer satisfaction; Product/market mix; Product life cycle; Product/brand positioning; Marketing plan; Transactions approach vs. relationship marketing; Internal marketing;

Module process:

  • Didactic-power point; Experiential-facilitated interactive; Electronic-module-slides;

Duration & pricing:

  • Net-Duration: 3.5 to 6 hours
    • Group bookings are available for this training module.

To review scheduled booking option please refer to: 2019 Legal CPD programme

CPD-Philanthropy is a network of distinguished Barristers and Consultant Professionals who reduce their fees to a minimum, to support you/your firm, to make a separate, distinct and voluntary donation, directly, to a charity of your choice instead.

Between 2015 and 2018, 1546 professionals in conjunction with 475 firms/companies, registered their attendance at different CPD-Philanthropy training events and initiatives​.

We invite you to review more comprehensive information on participating firms/companiesnominated charities and testimonials by clicking the respective link.